INFOGRAPHIC: iPhones Passbook App Has Already Attracted Some Of The Worlds Most Powerful Brands
What is Passbook? The short answer is that its a place for large retailers and brands to connect with consumers.
The list of the brands present is impressive enough to suggest that Apples wallet app isnt too far from being what it set out to become: an iPhone repository for coupons, travel and event tickets, gift and loyalty cards, and vouchers. The stuff that otherwise clutters wallets and purses.
Large retailers and restaurant chains — from Walgreens to Target to Dunkin Donuts to Starbucks — as well as event companies, global airlines, and sports leagues are already using it as a channel for acquiring and retaining customers.
Apples Passbook is already the fourth-most popular mobile commerce app among U.S. consumers. One-fifth of iPhone owners use it. Its Apples fast-maturing attempt at a virtual wallet.
Apple has over 500 million credit cards on file. It may one day leverage these credit cards to turn Passbook into a real transactions platform to boot. Are brands ready?
Here’s our ecosystem graphic:
Read more on and via Passbook Is Apples Virtual Wallet – Business Insider.